DATE
05/2020
We applied our signature bold and story-driven design to CricPlay's fantasy cricket platform. The result is an engaging, user-friendly experience that stands out in the competitive sports tech landscape.
Cricket in India: A Phenomenon
In the burgeoning fantasy sports industry in India, cricket holds a paramount position due to the sport's massive fan base. While there were several betting and fantasy sports applications available, there was a gap in the market for an app that offered an intuitive, engaging, and real-time betting experience integrated with live cricket matches. Competitor analysis revealed that most platforms focused on pre-match setups, leaving a niche for Cricplay to target live match interactions.
$8.5 billion
Size of the Cricket market in India
1.2 billion
The staggering size of fan base in India
600
No. of National/ International matches India plays yearly
20M
Viewers during sports seasons
India plays a LOT of cricket!
In the burgeoning fantasy sports industry in India, cricket holds a paramount position due to the sport's massive fan base. While there were several betting and fantasy sports applications available, there was a gap in the market for an app that offered an intuitive, engaging, and real-time betting experience integrated with live cricket matches. Competitor analysis revealed that most platforms focused on pre-match setups, leaving a niche for Cricplay to target live match interactions.
India has unofficial holidays and school closures during high-profile India-Pakistan clashes!!
How can Cricplay deepen fan engagement with In-App Cricket Trivia & Rewards?
Introducing Project Cricplay Trivia! We're not talking about your average pub quiz. This is real-time cricket trivia seamlessly integrated within the Cricplay app you already love. Test your knowledge, ignite your passion, and win epic rewards – all while the live match unfolds. Cricplay Trivia leverages the thrill of competition, the energy of live matches, and the power of your cricket expertise to create an unparalleled, immersive experience.
The objective was to launch a cricket betting game within Cricplay's existing fantasy cricket platform, aiming to increase user engagement and retention by allowing users to bet on live cricket match outcomes.
Information Architecture
Introducing Project Cricplay Trivia! We're not talking about your average pub quiz. This is real-time cricket trivia seamlessly integrated within the Cricplay app you already love. Test your knowledge, ignite your passion, and win epic rewards – all while the live match unfolds. Cricplay Trivia leverages the thrill of competition, the energy of live matches, and the power of your cricket expertise to create an unparalleled, immersive experience.
The objective was to launch a cricket betting game within Cricplay's existing fantasy cricket platform, aiming to increase user engagement and retention by allowing users to bet on live cricket match outcomes.
How Cricplay Works
Imagine this:
You're glued to your phone, watching a nail-biting Ireland vs Bangladesh match. Suddenly, a notification pops up on your Cricplay app.
It's a trivia question!
Bid on an answer, and let the game unfold!!
This is how it works
Step 1
Real-Time, In-Match Challenge
Cricplay delivers live, match-specific multiple-choice questions to test users' cricket insight on the spot.
Step 2
Knowledge-Based Wagers
Users bet virtual "coins" on predictions, with higher risks leading to greater rewards.
Step 3
Dynamic Coin Rewards
Questions feature bid multipliers, balancing the odds and participation to influence potential winnings, adding a strategic layer to betting.
Step 4
Live Leaderboard & Social Bragging Rights
Users compete on a live leaderboard, showcasing their cricket knowledge and achievements among peers.
Understanding the phases of the game
Basically, our game is dependent on another game that's going on Live. One of the biggest task was to understand the different phases and states of the game and the effect that it would have on the gameplay experience.
Trivia questions by category
Pre-Match: Team stats, match predictions (e.g., Will it rain?)
Early Innings: Batsman performance, bowling & wickets (e.g., Who will be dismissed first?)
Middle Innings: Gameplay trends, bowler matchups (e.g., Who scores more runs this over?)
Late Innings: Finishing partnerships, match winners & records (e.g., Will there be a Super Over?)
Post-Match: Overall match stats, player performance & awards (e.g., Man of the Match?)
Well, to play the game and place bids you need currency. Our currency is GOLD....virtual gold coins to be precise. It's absolute value depends on how much of it you purchase in a single go. The more you get, the cheaper it costs and the more you can play.
One does not simply reach the conclusion that it's gotta be gold though!.... Have a look at the evolution of the currency below!
And of course, to buy gold, you'd need a STORE...
Well, here's the store to get the job done.
Enlisting the main elements for the store page:
SKUs with options for different denominators
Featured/Grand SKUs
CTA to Purchase the SKUs
Deals/Discounts/Sales
Current balance view
CTA for alternate offers/Limited time offers
References and competition analysis
Finally, this is how the Store page turned out!
More Other cases
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.