DATE
06/2024
This case study showcases their ability to transform a client's vision into a compelling narrative and impactful visual identity, emphasizing creativity and emotional resonance.
Overview
August, a leading AI-driven health-tech company, partnered with us to elevate their digital presence and streamline their brand identity. The challenge was multifaceted: redesign their website, create a cohesive brand ecosystem, establish a Brand Central, and develop a system of replicable assets for their frequent promotional needs. The goal was to reflect August’s innovative approach to healthcare and enhance user engagement across digital touch-points.
Website Redesign
Challenge
August’s original website lacked coherence in user experience and failed to clearly communicate their value proposition as an AI-powered health tech company. With a growing user base and new features being rolled out, it was crucial to create an intuitive, responsive, and visually appealing website that spoke to their target audience.
Approach
We conducted user research and competitive analysis to identify pain points and opportunities. The insights led us to create a streamlined information architecture, making navigation intuitive for users with varying health concerns. We applied a mobile-first design strategy, knowing that over 60% of August’s users accessed the site via mobile devices.
Results
• User engagement increased by 35% within the first three months after the launch
• Bounce rate dropped by 25% as the new design made it easier to find relevant health information
• Conversion rates improved by 15% as a result of clearer CTAs and better user flow
old
New
Creating a Cohesive Brand Identity Ecosystem
Challenge
As August’s product suite grew, there was an urgent need for a more cohesive brand identity that could scale across their offerings. The goal was to define visual and tonal guidelines to ensure consistency across all touch-points.
Approach
We explored August’s core values, audience, and market positioning to craft a distinct brand narrative. The team iterated on multiple design explorations, including typography, color palettes, iconography, and voice tone. This process ensured that all elements were in sync with August’s mission to provide AI-driven healthcare solutions. We also created a flexible design system that could adapt as the brand evolved.
Results
• Brand recall improved by 20%, as users began associating August’s visuals with trust and innovation
• Consistent brand elements led to better alignment across marketing materials, reducing time spent on design revisions by 30%
Establishing the Brand Central
Challenge
With multiple designers, marketers, and product teams working on August’s projects, managing brand assets became a time-consuming task. There was a pressing need for a centralized system to organize, store, and share brand-related assets effectively.
Approach
We designed and implemented a Brand Central—a repository for all assets including logos, fonts, color schemes, and imagery. This hub provided a single source of truth, ensuring that all stakeholders had access to up-to-date and approved assets. Along with visual elements, we documented usage guidelines for consistency across various channels.
Results
• The introduction of the Brand Central reduced asset retrieval time by 40%, improving collaboration efficiency across teams
• With over 150 assets available for download, the marketing and design teams saw a 25% reduction in errors related to outdated branding materials
Developing a System for Replicable Assets
Challenge
August frequently used WhatsApp templates for promotional materials and customer communications. However, the lack of a standardized system made it difficult to maintain consistency in design and message.
Approach
We designed a replicable system of templates that could be quickly customized for WhatsApp promotions. The templates were aligned with August’s brand guidelines and allowed the marketing team to create professional promotional content in a fraction of the time. This system also extended to other frequently used assets, such as email banners, social media posts, and presentation decks.
Results
• The system reduced asset creation time by 45%, allowing the marketing team to focus on strategic tasks rather than repetitive design work
• Brand consistency across WhatsApp campaigns and other promotional materials improved, leading to a 10% increase in customer engagement
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