DATE

04/2024

Brand awareness for a raging startup: Starting a company newsletter

Way Field Studios is a cutting-edge creative agency that brings innovative designs and strategic solutions to life.

A/B Testing

Cross-Platform Attribution Modeling

Services

Organic Traffic

Client

MathCo

Location

India

Why?

Why?

Why?

Context

Positive brand recall is critical for any emerging startup to build upon its credibility and business value. Good press is something that is of prime importance when you're trying to create a brand and the lack of it can significantly impact growth.​A leading research firm while talking about a list of emerging data analytics service providers mentioned TheMathCompany in their presentation, but they got the name wrong. It was referred to as 'TheMath'.

What?

What?

What?

Outlining the Problem

I. While the organization was growing at an unprecedented rate, yet there existed a major gap in terms of brand recall and awareness.

​II. It would be detrimental to the company's credibility if a client or a partner spotted the name being incorrectly presented.

End Goal

End Goal

End Goal

Objective

To create an asset that adds to the company's brand awareness and also interacts with the clients on a recurring basis to build rapport.

The Solutioning Journey

The Solutioning Journey

The Solutioning Journey

Propositions

A. An organic social media campaign

B. A performance marketing campaign on LinkedIn

C. A recurring monthly newsletter

Agenda

To create an informative, value adding newsletter for the company's clientele with the primary purpose of building brand recall and awareness.

Defining Responsibilities

Defining Responsibilities

Defining Responsibilities

Our role

As a content strategist, creating the newsletter end-to-end fell under my responsibilities, beginning from curating and writing the newsletter to analyzing its performance every month.

The Impact

The Impact

The Impact

Key Observations

  • All KPIs marked a steady increase.

  • Great teamwork and collaboration was observed.

  • The timeline was keenly followed.

  • No direct communication was reciprocated.

  • Fun news and conversation starters could not be included in an executive-only newsletter.

  • Only a limited amount of growth could be expected as the newsletter catered to a small audience pool.

The Road Ahead

The Road Ahead

The Road Ahead

Way Forward

  • Thematic newsletters underlining trending industry topics like Connected Systems, Generative AI, etc.

  • Focus on highlighting parallel initiatives within TheMathCompany like AI Executive Council.

  • Showcasing steady growth, the newsletter subscriber pool is projected to triple by the end of 2024.

How We Work?

How We Work?

How We Work?

Frequently

Asked Questions

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

What sets us apart from others?

Do we specialize in content creation for any particular industries?

How does your process work, from understanding our needs to content delivery?

Do you offer services beyond content creation, such as SEO and social media promotion?

What is your design process like?

How long does a typical project take?

What sets us apart from others?

Do we specialize in content creation for any particular industries?

How does your process work, from understanding our needs to content delivery?

Do you offer services beyond content creation, such as SEO and social media promotion?

What is your design process like?

How long does a typical project take?

What sets us apart from others?

Do we specialize in content creation for any particular industries?

How does your process work, from understanding our needs to content delivery?

Do you offer services beyond content creation, such as SEO and social media promotion?

What is your design process like?

How long does a typical project take?

What sets us apart from others?

Do we specialize in content creation for any particular industries?

How does your process work, from understanding our needs to content delivery?

Do you offer services beyond content creation, such as SEO and social media promotion?

What is your design process like?

How long does a typical project take?

Join Us Now

Each Project we Undertake

is a Unique Opportunity.

Ready to take the next step? Join us now and start transforming your vision into reality with expert support.

Join Us Now

Each Project we Undertake

is a Unique Opportunity.

Ready to take the next step? Join us now and start transforming your vision into reality with expert support.

Join Us Now

Each Project we Undertake

is a Unique Opportunity.

Ready to take the next step? Join us now and start transforming your vision into reality with expert support.